Best Easter Eggs 2025: Taste Test & Supermarket Rankings

A box of chocolate eggs is a lovely gesture, but picking the right one from the supermarket aisle can feel like a gamble. This year, blind taste tests have pitted more than 30 eggs against each other to find the real winners in flavour and value for any shopper.

Easter eggs tasted in 2025: more than 30 ·
Supermarkets with best-rated eggs: Aldi, Lidl, Tesco, M&S ·
Most popular Easter egg size: 200g to 400g ·
Average price of best-value egg: £9.99

The blind taste tests yielded the following standout eggs:

What is the most popular Easter egg in 2025?

Most popular Easter candy picks for 2025

Cadbury remains the best-selling Easter egg brand in the UK, according to The Guardian (UK food desk). In blind taste tests conducted by BBC Good Food (UK food magazine), the Cadbury Creme Egg Egg ‘n’ Spoon scored highest among milk chocolate entries. Its combination of thick milk chocolate and the classic fondant centre proved hard to beat for the panel.

For dark chocolate lovers, the Aldi Specially Selected 35% Cocoa egg earned top marks. BBC Good Food described it as “intense but not bitter”, praising the high cocoa content. It retails at around £8.99 for a 200g egg, making it one of the most affordable dark chocolate options on the market.

The implication: mass‑market brands still lead on name recognition, but own‑label eggs from discounters are winning on taste and value, forcing traditional brands to up their game.

Which supermarket has the best value Easter eggs?

For price per gram, Lidl and Aldi are neck‑and‑neck. A 200g milk chocolate egg at Aldi costs about £8.99, while Lidl’s Deluxe Belgian Milk Chocolate Egg (200g) comes in at £9.99.

BBC Good Food ranked the Lidl egg as best value overall for 2025, noting its creamy texture and generous size. One reviewer for Liverpool Echo (regional UK news) tried Lidl’s £9.99 egg and said “one thing left me speechless” – referring to the quality relative to the price.

Tesco and M&S Easter egg deals

Tesco’s Finest range scored well for variety, offering branded and own‑label eggs. The Tesco Finest Belgian Milk Chocolate Egg with Honeycomb (300g, £12) was singled out by The Guardian (UK food critic) as “dangerously moreish”. M&S, meanwhile, positions itself at the premium end. Its sell‑out collections for 2025 included a 400g egg with salted caramel filling for £15. The Irish News (regional daily) noted that M&S eggs are often bought as gifts because of the elegant packaging.

One pattern across four supermarkets: Aldi and Tesco offer the lowest price per 100g for own‑label milk chocolate, while M&S charges more but delivers a bigger egg and stronger gift appeal. What this means is that value‑conscious buyers can save by sticking with discounter own‑label eggs, while those after a premium unboxing experience may prefer M&S.

What is the best Cadbury Easter egg?

Top-rated Cadbury Easter egg for 2025

Cadbury’s Creme Egg Egg ‘n’ Spoon (165g, £6) was the highest‑rated Cadbury product in blind taste tests by BBC Good Food. It combines a thick milk chocolate shell with the iconic fondant egg and a small spoon, allowing the eater to crack and dip. The Guardian (UK food critic) called it “a playful update that actually tastes good”.

For those who prefer a classic large egg, the Cadbury Giant Creme Egg (300g, £10) also scored well, though reviewers noted the chocolate‑to‑filling ratio is more shell‑heavy.

The pattern: Cadbury’s strength lies in nostalgia and reliable milk chocolate, but the brand’s own innovation – the Egg ‘n’ Spoon – is what keeps it competitive against better‑value own‑label eggs.

What’s trending for Easter 2025?

Easter egg trends 2025 from cake supply experts

According to CakeSupplies Wholesaler (UK cake decoration supplier), the top Easter trends for 2025 include:

• Sustainable packaging – consumers expect less plastic and more recyclable materials.
• Ethical chocolate – brands like Grá Chocolates (Valrhona, Irish) are gaining traction with shoppers who want transparent sourcing.
• Filled eggs – salted caramel, honeycomb, and praline outsell plain solid eggs.
• Mini eggs and sharing bags – smaller formats appeal to households without kids.

The trade‑off: sustainability and ethical chocolate often come with a higher price tag, making them less accessible for budget‑constrained shoppers.

For more seasonal holiday information, read our guide to UK Mother’s Day 2025: Date, History & US Differences and the upcoming Eid al-Fitr – 2026 Dates, Meaning and Traditions.

Are Lidl Easter eggs any good?

Lidl Easter egg taste test results

Lidl’s Deluxe Belgian Milk Chocolate Egg (200g, £9.99) received widespread praise. BBC Good Food ranked it as the best value egg of 2025, describing the milk chocolate as “creamy and well‑tempered”. The Liverpool Echo reviewer who tried the £9.99 egg said the quality “left me speechless”.

Another Lidl egg, the Deluxe Dark Chocolate with Almond (200g, £9.99), also scored well, though some tasters found the almond pieces unevenly distributed. Overall, Lidl’s performance in 2025 confirms that discounter chocolate can match – and sometimes beat – established brands.

Price and quality analysis

At £5 per 100g, Lidl’s Deluxe eggs sit at a similar price point to Aldi. However, Lidl’s eggs are slightly more expensive per gram than Aldi’s, but the taste test scores from both BBC Good Food and The Guardian suggest the extra pence deliver noticeably better mouthfeel.

Overall, Lidl’s eggs offer a compelling balance of quality and price for shoppers.

Are eggs cheaper at Lidl or Aldi?

Based on 2025 shelf prices, Aldi’s cheapest own‑label milk chocolate egg (200g) costs £8.99, while Lidl’s cheapest is £9.99. That makes Aldi 11% cheaper per egg. However, Lidl’s egg scored higher in taste tests. BBC Good Food gave Lidl’s egg a 4.5/5 versus Aldi’s 4/5 for its standard milk chocolate egg.

The catch: the price gap narrows when comparing premium ranges. Aldi’s Specially Selected dark egg (£8.99) costs the same as Lidl’s Deluxe range (£9.99) per gram, but Aldi’s gets top marks for dark chocolate while Lidl’s excels in milk. Shoppers should choose based on preference rather than price alone.

“The Aldi Specially Selected 35% Cocoa egg was the standout dark chocolate – intense but not bitter, and a real bargain for the quality.”

— BBC Good Food reviewer (2025)

“Some of these supermarket eggs are dangerously moreish – you think you’ll have one square, then suddenly the whole egg is gone.”

— The Guardian food critic (2025)

For the UK shopper in 2025, the choice is clear: if you want the best value milk chocolate, go to Lidl; if you prefer dark chocolate, Aldi wins; and if you’re buying a gift that impresses, M&S is worth the extra. Cadbury remains the safe crowd‑pleaser, but discounters now offer real competition in taste, not just price.

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